The SISSEL® story
From a Swedish idea to Asia’s studios
Swedish living is healthy living: nature, fresh air, movement, and a clarity that keeps only what is essential. SISSEL® grew out of that idea.
Sweden, where it began
1986 — a pillow, and a name
In 1986, in Sweden, Carl-Emil Christensen and his wife Sissel developed an orthopaedic pillow that gave the lower cervical spine natural, effective support. Doctors, therapists and their patients took to it, and the SISSEL® neck pillow spread from Scandinavia across Europe. Back cushions and posture supports are still manufactured in Sweden today.
1989 — Germany
The Swedish-German brothers Jens and Lars Friebel came to the pillow through their Swedish mother, Margareta, and brought it to Germany in 1989 as the SISSEL® Classic. In 2002 they acquired the brand together with partners and moved its international headquarters to Bad Dürkheim in the Palatinate, where SISSEL GmbH develops the range today under ISO 13485 quality certification. Production remains in Sweden and Germany, with selected products made in Europe and Asia to SISSEL specification.
- 1980s Healthy sleeping — the neck pillow
- 1990s Healthy sitting — SITFIT
- 2000s Healthy movement — Pilates equipment
- 2010s Well-being — myofascial training
- 2020s The themes converge — SPINEFITTER
Forty years of the same idea
SISSEL® in Asia
The brand reached Asia through healthcare first, and through education second. Sissel Asia Ltd. was founded in Taiwan in 2018 to bring the Asian business together, and today runs the brand’s education tours, regional distribution and official platforms — including this one.
- 2011Korea. Master distribution agreement with Daewoong Pharmaceutical. From 2012, Mcircle integrates SISSEL® products with local healthcare services.
- 2017China. Market entry at the China Medical Equipment Fair, Shanghai. Chinese subsidiary Sissel Xiamen Tech follows in 2018.
- 2018Taiwan. Sissel Asia Ltd. is established to consolidate the Asian business. First SISSEL Academy Asia tour — Taiwan, China and Korea.
- 2019Regional supply. Asian distribution bonded warehouse set up in Taiwan for local support.
- 2022Japan. SPINEFITTER introduced; collaboration with orthopaedic surgeon Dr Takeda and presence at Organic Life Tokyo.
- 2023Thailand. Master distribution with LWN Fitness. First post-pandemic Academy Asia tour to China, Korea and Thailand.
- 2026China. sissel.com.cn launches as the official SISSEL® platform, operated by Sissel Asia Ltd. — education first, then distribution.

01 Cut
02 Prepare
03 Apply with direction